99 Reasons Why

“A new digital novel will overturn centuries of literary tradition by allowing readers to choose how they would like a story to end.” The Telegraph

“Witty and touching.” The Guardian

“Readers’ tastes and mood will influence the outcome, as well as their answers to a series of multiple choice questions on colours, numbers and objects.” The Independent

“Depressing, dark but compelling.” The Sun
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Kate isn’t like 22 year olds. She’s got a job to do for her Uncle Phil. Each day, she spies on The Kevin Keegan Day Nursery across the road from her bedroom window, writing down all of the comings and goings in her notebooks. That’s how she spots her little girl in the pink coat. She likes her, and it isn’t long before Kate asks her mum to steal the girl for her. Plans are made.

But then, quite unexpectedly, Kate flashes her breasts out her bedroom window at the little girl’s father. And that’s the reason why nothing will ever be the same again…

There is no one ending to Kate’s story, instead there are nine possible outcomes which you can navigate through your ereading device. Each is different, and each exposes a little more of Kate’s utterly wonky world. An additional ending will be given online and the eleventh ending will be auctioned for charity.

Buy for the Kindle here and you can buy ’99 Reasons Why’ for the iPad/iPod/iPhone here. The iPad/iPod/iPhone version has a special feature to help decide the ending.

Print Reviews

“A new digital novel will overturn centuries of literary tradition by allowing readers to choose how they would like a story to end…” The Independent

“In a radical departure from literary tradition, author Caroline Smailes’s latest work 99 Reasons Why has a choice of 11 possible endings.” The Telegraph,

“We’re big fans of Caroline Smailes’ new ebook ’99 Reasons Why’…” Stylist.co.uk

One of the endings - Reason 99

99: the reason why I was only worth ninety-nine quid

It’s been six days since the little girl in the pink coat went missing and me Uncle Phil’s in me bedroom.

We’ve been watching the little girl in the pink coat’s mam on the news. She was appealing to the public for witnesses.

‘Didn’t realise she had a mam,’ I says, looking at me telly.

‘Everyone’s got a mam, pet,’ me Uncle Phil says to me.

‘She sold her story to The Sun,’ I says, looking at me telly.

‘Got a few quid,’ me Uncle Phil says to me.

I nod.

‘She wanted nowt to do with that bairn before all this,’ me Uncle Phil says, looking at me telly.

‘Do you know where she is?’ I asks me Uncle Phil.

‘Belle?’ me Uncle Phil asks me.

I nod.

‘She’s safe,’ me Uncle Phil says to me. ‘Your mam’s keeping an eye on her.’

‘Can I be her mam?’ I asks me Uncle Phil.

‘No, pet, you’re a filthy whore,’ me Uncle Phil says to me.

I nod.

‘Can you make Andy Douglas come back, Uncle Phil?’ I asks me Uncle Phil.

Me Uncle Phil shakes his head.

‘I love him,’ I tell me Uncle Phil.

‘Andy Douglas is your brother, pet. You didn’t seriously think Princess Di was your mam, did you?’ me Uncle Phil asks me.

I nod.

‘You’re a cradle snatcher just like your mam,’ me Uncle Phil says to me.

I nod.

‘Your mam miscarried when she found out I’d been banging Betty Douglas. Betty was expecting you,’ me Uncle Phil says to me.

I don’t speak.

‘When you was born, your mam went mad and I ended up buying you from Betty Douglas for ninety-nine quid,’ me Uncle Phil says.

‘Ninety-nine quid?’ I asks me Uncle Phil.

‘I paid a hundred but got a quid change for some chips for your mam and dad’s tea,’ me Uncle Phil says to me.

‘You bought me?’ I asks me Uncle Phil.

I’m a little bit sick in me mouth.

‘It was the right thing to do,’ me Uncle Phil says to me. ‘I got Betty Douglas pregnant straight away with Andy.’

‘I’m pregnant,’ I says to me Uncle Phil. ‘I’m pregnant with me brother’s baby,’ I says, and then I throws up on me purple carpet.

‘You’re a filthy whore,’ me Uncle Phil says to me.

‘What am I going to do?’ I asks me Uncle Phil.

‘You’re going to have the baby,’ me Uncle Phil says to me.

‘Have me brother’s baby?’ I asks me Uncle Phil.

‘Then I’m giving it to Betty Douglas to bring up,’ me Uncle Phil says to me.

‘You what?’ I says to me Uncle Phil.

‘It’s the right thing to do,’ me Uncle Phil says to me.

‘I can’t—’ I says to me Uncle Phil.

‘It’s either that or I’ll make you disappear,’ me Uncle Phil says to me.

I don’t speak.

I’m thinking, they’re all a bunch of nutters.

People Talking about ’99 Reasons Why’

I wrote a guest post for the Authonomy Blog, explaining how and why I wrote a novel with 11 endings.

The lovely folk at Stylist.co.uk gave a sneaky peek at one of the endings

Reuters filmed me and my publisher talking about ’99 Reasons Why’.

BBC Radio 4′s ‘Today’talks about the novel.A negative ‘report’ in The Telegraph (no interview or approach made by the person who wrote the article), claiming that authors should have a sense of an ending: “If you provide your readers with a choice of endings, or curtain lines, you are not taking your work seriously – and don’t deserve to be taken seriously yourself.”

My appearance on BBC Breakfast – (including part 2 of the clip from the TV broadcast): http://www.bbc.co.uk/news/entertainment-arts-17072179

99 Reasons Why: In Greece
99 Reasons Why: In Italy

99 Reasons Why: On MSNBC

99 Reasons Why: In the Daily Times in Pakistan

99 Reasons Why: In the Huffington Post

99 Reasons Why: In Russian

99 Reasosn Why: In Lithuanian

99 Reasons Why: In China

In India, ‘Smailes came up with the idea – reminiscent of the multiple endings in the 1992 comedy Wayne’s World…’

99 Reasons Why: In Latvia

99 Reasons Why: In Gizbot

Radio interview: BBC Radio Scotland.

Radio interview: BBC Radio Hereford.

Radio interview: BBC Radio 5Live.